Description

Marketing can feel overwhelming, especially when it’s unclear what’s working and where to focus. This practical workshop is designed to help small and mid-sized businesses build a clearer, more structured approach to marketing.

Using a simple full-funnel framework, the session will walk through how different pieces of marketing work together, from building awareness and trust to driving conversions and long-term growth. Participants will leave with a better understanding of where their current efforts stand and what to prioritize next.

What you’ll learn:

• Why brand consistency and positioning matter more than most businesses think
• How to strengthen your digital presence and improve discoverability
• Ways to build trust before asking for the sale
• The fundamentals of performance marketing (search, social, and retargeting)
• How to measure what’s working and improve over time

Who should attend:

• Small to mid-sized business owners
• Marketing managers or coordinators
• Anyone responsible for driving growth or customer acquisition
• Businesses looking to better understand how their marketing efforts fit together

The workshop will also include a short, hands-on exercise to help you map your current marketing efforts and identify immediate opportunities for improvement.

Shana Gill, Director of Go-to-Market Strategy at Lodestar Digital, will lead this session. As the sister agency to the Delta Optimist under Lodestar Media, Lodestar Digital powers the Delta Optimist website and supports local businesses in our community to grow and thrive online.

Event Details:

Questions? Please reach out to Scarlett Huntington, at scarlett.huntington@deltachamber.ca

Please note that tickets are non-refundable. If you’re unable to attend, you’re welcome to transfer your ticket to another guest. Please email scarlett.huntington@deltachamber.ca with the updated details.