Marketing on social media can feel overwhelming, especially when it’s hard to know what to post, which platforms to focus on, or whether your efforts are actually helping your business grow.

This practical workshop is designed to help small and mid-sized businesses take a more focused and strategic approach to social media. We’ll break down how to create content with purpose, build a stronger online presence, connect with the right audience, and turn social media activity into meaningful business results.

Participants will leave with a clearer understanding of what they should be doing on social media, where to focus their time, and how to create a strategy they can realistically maintain.

- How to choose the right social media platforms for your business

- What to post and how to create content that supports your business goals

- Why consistency, branding, and your online voice matter

- How to create content that builds awareness, trust, and engagement

- The difference between organic social media and paid social advertising

- How to turn followers and engagement into leads and customers

- What metrics actually matter and how to tell what’s working

- Simple ways to plan and manage your social media without it taking over your week

- Small to mid-sized business owners

- Marketing managers or coordinators

- Anyone responsible for managing a company’s social media

- Businesses that struggle with what to post or how often to post

- Businesses looking to get more value from their social media efforts

- Anyone wanting a clearer, more practical social media strategy

📅 Wednesday, October 21, 2026

🕒 8:30 AM - 10:45 AM

📍 Delta Chamber of Commerce Boardroom, 6201 60^th Ave, Delta

💲 Members FREE | Future Members $20

Questions? Please reach out to Scarlett Huntington, at [email protected].

Nolan has a business background with a BCom from the University of Victoria and several years of hands-on marketing experience with Acorn Service Group. His role has given him experience across digital marketing, SEO, paid advertising, website strategy, Google Business Profile management, customer communications, and campaign analysis.

He has also been closely involved in shaping Acorn’s brand and improving how its marketing connects with customers throughout the full buying journey. Nolan takes a practical, results-focused approach, with an emphasis on clear messaging, strong local visibility, and understanding what is actually driving leads and revenue.

Nick is a dynamic CEO and content specialist with several years of hands-on experience in digital media, marketing, and content creation. He combines strategic leadership with a strong creative vision, helping businesses build their brands through engaging, high-quality content.

With experience across social media strategy, video production, photography, creative direction, and digital campaigns, Nick brings both a creative and practical approach to his work. His focus is on creating content that feels authentic, captures attention, and ultimately helps businesses connect with their audience and grow.