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WHY CHOOSE ANCHOR? marketing anchored in strategy We approach each project and client interaction with a strategy-first mentality so that we can connect and identify with your vision and goals. We also know that a strategy means nothing without the tactical suggestions to get you where you need to be, along with executional support to make the plan a reality. You’ll quickly learn that our fundamental goal at Anchor is to search for the perfect combination where X marks the spot, your greatest success.